Trademark Resources

Practical guidance on trademark registration, brand protection, and the USPTO process.

October 6, 2026

What Is a Trademark Search? How to Know If Your Brand Name Is Available

Before filing a trademark application, a thorough trademark search can uncover conflicts that could lead to a USPTO refusal—or problems with another business. Here's what a trademark search includes, how attorneys evaluate the results, and why searching for an exact match isn't enough.

September 3, 2026

Do I Need a Trademark Attorney? Here's the Full Picture.

Thinking about filing a trademark without an attorney? Here's what a trademark attorney actually does — and why the difference between a DIY search and a legal opinion matters.

August 18, 2026

What to Do If You Receive a Trademark Office Action

Receiving a USPTO Office Action doesn't mean your application is rejected. It means the examiner has questions or objections that need to be addressed. Here's how to respond.

August 4, 2026

Trademark vs. Copyright vs. Patent: What's the Difference?

Trademarks, copyrights, and patents are three distinct forms of intellectual property protection. Knowing which one applies to your situation can save you significant time and money.

July 16, 2026

How Long Does Trademark Registration Take?

The USPTO trademark registration process typically takes 8 to 12 months from filing to registration — but several factors can extend that timeline. Here's what to expect.

March 1, 2024

What Is a Trademark?

Every business has a brand — but recognition alone does not give you legal rights. Learn what a trademark actually is, what it protects, and why federal registration matters.