Service

Trademark Monitoring

The USPTO does not monitor for conflicting marks on your behalf. Once your trademark is registered, it is your responsibility to watch for new applications that could conflict with your rights. We do that for you.

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Why monitoring matters

Registration gives you rights — but only if you enforce them. If a similar mark is filed after yours, you may have the right to oppose it during the USPTO publication period. Missing that window can result in a conflicting mark being registered, making enforcement more difficult and costly.

Ongoing monitoring lets you catch potential conflicts early, before they become registered marks.

What our monitoring covers

USPTO new filing alerts for similar marks
Similarity analysis by name, sound, and appearance
Goods and services class overlap review
Monthly monitoring reports
Attorney review of potentially conflicting filings
Opposition period tracking and guidance

Frequently asked questions

Does the USPTO notify me if someone files a similar mark?

No. The USPTO does not alert trademark owners when potentially conflicting applications are filed. You are responsible for monitoring the USPTO database and deciding whether to act during the opposition window after a conflicting mark is published.

What happens if I find a conflicting application?

If we identify a potentially conflicting application during your monitoring period, we will alert you and explain your options. If the conflict is significant, you may be able to file an opposition with the Trademark Trial and Appeal Board during the opposition period.

What does trademark monitoring cost?

Our trademark monitoring service is $199 per year. This covers ongoing monitoring of USPTO new filings, monthly reports, and attorney review of flagged applications.

Does monitoring replace trademark enforcement?

No. Monitoring tracks USPTO filings — it does not cover common law uses in the marketplace, domain names, or social media. If you discover a potential infringer outside the USPTO database, that would require a separate evaluation and potentially enforcement action.

Protect what you have registered

Ongoing USPTO monitoring with attorney review — $199/year.

Submitting this form does not create an attorney-client relationship. Please do not send confidential or sensitive information until Vallo Law has confirmed representation. Or email us at hello@vallolaw.com.